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Social media marketing (SMM) has become the major branch of digital marketing. The power of influence of social media has made social media marketing a need of digital marketing function of business organizations. Through social media people share their images, videos, stories, follow each other, and communicate with each other. Social media has become a…
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Video marketing is an integrated marketing communication use for effective marketing of products and services though video. Usually, video marketing tends to give more positive and convertible results of digital marketing strategies. Marketers also believe that videos are more impactful for the brand image. Audience finds videos a more reliable form of media than images…