1. Offers personalized, flexible and creative solutions
As a business owner, you should be aware that multiple in-app chat apps are available in the market. To distinguish your messaging app from the competition, you must do extensive research.
For instance, you understand that each of your target audiences is unique. This means you need to start offering personalized messaging apps based on their needs and interests. Secondly, the latest trends will come into the market; thus, you need to ensure all of them are incorporated into your app. Lastly, understand your audience’s behavior to create new features that will cater to their needs better.
2. Video calling feature
Video calling is an important feature a messaging app should have. Today, almost all conversations are conducted via video calls since it is easier to communicate in this manner. For instance, as a business, you can have live video engagements with your audience to help them learn about your brand better and instantly clarify doubts.
3. Access to easy payments
A smartphone today isn’t limited to just engagements alone. Almost all your users use their smartphones to conduct multiple activities, such as sending documents, conducting business meetings, etc. In fact, there are a few apps that even offer payment options as well.
Your users will appreciate the convenience of conducting transactions instantly in one messaging app. Instead of using another app to make payments, this convenience can prove beneficial since users can use your app to conduct multiple actions, which in this case is payments.
4. Provides core security features
Security is one of the most essential features a business owner should take seriously. With your messaging app, multiple actions occur, including private conversations, sending of crucial documents, daily transactions, etc. In such cases, a vital security feature matters.
Attempt more encryption-based features that help cover the privacy of each of your users. Offer security solutions like strong passwords, pins, etc.
5. Social Engagement features
Another latest trend that you should include in your in-app chat apps is social features. Let your users do more than just text one person. For instance, have more group chat features or status sharing, so your users can enjoy the benefits of messaging.
For instance, say that a user has complained about your brand. Instead of putting them on hold to connect them with other team members, you can create a simple group with the required staff. Good and instant communication will help resolve and retain the user’s doubts thanks to this great customer service process.
6. Conversations with a brand
Brands should now move away from being just available for your customers via calling only. The best way to engage with your users is via text messages. You can increase conversations with your customers in multiple ways.
For instance, when collecting feedback about your brand, a human conversation will spark more attention and let you understand customer needs more openly.
Another example can be, you can use engagements to spark purchasing decisions. For instance, say that your user has arrived at your website and is exploring the page. A pop-up message can compel the user to engage with you. By learning about their interests, you can help them find what they’re looking for and spark a purchasing need during the conversation.
7. Integrations
At times, having another app within a messaging app can help you. Let your messaging application allow integrations of third-party applications. For instance, if your user uses the messaging app to send emails, it will enable them to install grammar check apps. This helps them to send grammatically correct emails.
8. Send targeted conversations
Lastly, the best way to serve your users is to learn more and more about them. Having regular conversations helps you learn more about your users. While analytics plays a good role in extracting user information, a good discussion can reveal more profound insights.
Once you understand what your users expect from you, you can conduct targeting messages to tap their attention. For instance, say that one of your users wished to add a group feature requiring you to increase the participation limit.
When you add that feature, you will update the same for this user. Apart from that, you can also occasionally send messages related to group messaging plans and other related information to continue tapping their attention.
Why Use MirrorFly For Enterprise Chat Software?
MirrorFly offers a user-friendly video, voice and free Messaging SDK for business owners. The platform provides close to 150+ features that work on enhancing your chat apps from time to time. Since MirrorFly is an expert in this field, the features offered are curated to help your brand grow well from the initial stage and expand better.
Here are the top features:
- 100% customizable SDKs
- 1- time license cost
- White-label solution
- Hire an expert, dedicated team
- Less than 100 ms average response time
- 99.999% uptime SLA
- Provides security features such as end-to-end encryption, AES 256 encryption, and more.
You may read more information in-depth here.
Conclusion….
Creating the best chat apps requires a business owner to continuously update the platform with the latest trends.
As seen above, all these trends can convert your in-app chat app to a better version of itself that will, in turn, impact your business growth.
So that you’re aware of the benefits that it offers, it is time for you to begin.
As learned above, investing in a developer-friendly in-app chat SDK provider that offers voice and video SDKs too can prove beneficial. They provide the necessary functionality to better assist your messaging app since they are specialists in this area.
So, when are you planning to create a customized chat app for iOS and Android?